The LPP Group is investing in logistics automation. Europe’s largest installation of warehouse robots capable of climbing racking systems is to be built in Tczew
LPP Logistics has signed an agreement with Hai Robotics to implement an advanced automation system at the new logistics centre being built in Tczew to handle e-commerce orders. The investment will involve over 1,500 innovative HaiPick Climb robots, creating the world’s largest installation of its kind in Hai’s history. The project aims to automate 30,000 m2 of warehouse space, combining 1.2 million storage containers with efficient order fulfilment. The investment will prepare the LPP Group for further growth in online sales and the development of its marketplace.
In e-commerce, every customer’s purchasing decision triggers a sequence of operations: from locating the product, through order fulfilment, to preparing the parcel. With the growing number of orders, the efficiency of this process depends on the ability to seamlessly integrate human labour, automation and IT systems. It is with this in mind that LPP Logistics is designing the new centre in Tczew, which will be the seventh e-commerce warehouse in the company’s portfolio. Its launch is scheduled for the turn of the first and second quarters of 2027. At the heart of the automated zone will be HaiPick Climb – a system in which autonomous robots move between and climb the racks, retrieving containers of products and delivering them to the picking stations.
– We want logistics to open up new growth opportunities for the LPP Group. That is why, in Tczew, we are designing a facility with a view to further scaling the business. We are combining large warehouse capacity, high throughput and the possibility of modular system expansion. This is particularly important in the face of growing online sales and new requirements related to the Sinsay marketplace. By making better use of the building’s volume, we will be able to offer our customers an even wider range of products. For us, the measure of this investment’s success will be our ability to maintain efficient order fulfilment even when the number and variety of orders increase significantly – comments Sebastian Sołtys, CEO of LPP Logistics.
A new phase in e-commerce scaling
LPP Logistics is preparing to further scale up its e-commerce order fulfilment operations. In the second quarter of 2026, the Group’s online sales rose by 16.4% year-on-year, with all regions recording double-digit growth in online sales. At the same time, the Group is expanding the Sinsay marketplace, which was launched in Poland. Its entry into its first foreign market is planned for 2027, with some orders to be handled by LPP Logistics. Growing online sales and the development of new business models mean that the scale and flexibility of logistics operations must be increased.
One of the elements preparing the logistics operations for further growth will be a new automation system in Tczew. The signed agreement marks a continuation of the collaboration between LPP Logistics and Hai Robotics, whose solutions are already in use at the company’s logistics facilities near Bydgoszcz and in Bolintin-Deal, Romania. However, the implementation in Tczew will be a solution on a completely new scale and with a new operational architecture. Over 1,500 autonomous HaiPick Climb robots will serve a 30,000 m² warehouse area, comprising 1.2 million storage spaces. The system will provide a throughput of over 24,000 containers per hour, enabling more goods to be stored in a smaller space and orders to be picked more quickly, even during peak sales periods.
– With over 60 million e-commerce orders a year, the challenge lies not only in increasing throughput but also in ensuring process consistency at a large scale of operations. In e-commerce, what matters is whether the customer receives their order within the stated timeframe and whether the entire process operates consistently. That is why automation in Tczew is primarily intended to streamline the flow of goods, reduce bottlenecks and shorten order fulfilment times. Ultimately, we measure the effectiveness of such a solution not by the number of machines, but by whether it allows us to maintain a consistent level of service as the business continues to grow in scale – comments Daniel Potoczniak, Director of E-commerce Logistics at LPP Logistics.
Technology that delivers goods to people
The HaiPick Climb system will operate on a ‘goods-to-person’ model, in which autonomous robots deliver containers of products directly to operators’ workstations, reducing the need for staff to cover significant distances between racking units to pick orders. Thanks to their ability to climb the racking structure, the robots can retrieve containers from various storage levels. Combined with the double-deep solution, which allows goods to be stored at double depth, this will enable maximum utilisation of the available warehouse volume whilst maintaining high operational throughput.
The scale of the project also sets it apart on an international level. According to Hai Robotics, this will be the world’s largest deployment of racking-climbing warehouse robot technology in the company’s history. Over 1,500 units will operate as part of a single integrated automation system.
– When designing the fulfilment centre in Tczew, we drew on the knowledge and experience gained whilst working with automation systems in our existing logistics centres. This enabled us to view the new investment not as a collection of individual technologies, but as a single, coherent operational entity. With such a vast number of robots, it is not only the efficiency of the equipment that is crucial, but above all the effective synchronisation of their movement, system decisions and operators’ work. That is why we focused on designing a process architecture that minimises the number of unnecessary goods movements, shortens the order fulfilment path and allows the system’s operation to be dynamically adapted to the changing structure of orders. This approach allows us to treat automation not as an end in itself, but as a platform supporting the further development and scaling of logistics operations – explains Michał Moteka, Senior Logistics Process & Automation Development Manager at LPP Logistics.
The implementation in Tczew will mark the next stage in the development of automation at LPP Logistics. By 2025, the company had increased its fleet of autonomous robots supporting e-commerce operations more than sixfold – from 555 to over 3,500 units operating in logistics centres in Poland and Romania. Investments to date have enabled the company to increase the throughput of its facilities, streamline picking and sorting processes, and make better use of available warehouse space. The new project in Tczew will expand the operational capacity of the entire network, preparing it to handle further growth in online sales for LPP’s brands.
Watch a video showing the HaiPick Climb robots in action here:
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LPP Logistics is a logistics operator managing LPP Group’s procurement and distribution network comprising distribution centres and Fulfillment Centres with a total area of over 700,000 square metres. It operates on three continents providing a full range of logistics services – from sea, rail and road freight, through the operation of its own customs agency, to advanced warehouse logistics using modern systems such as WMS, warehouse automation and Warehouse Intelligence solutions based on artificial intelligence algorithms.
LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central Europe. For 30 years, it has been successfully designing and selling the collections and accessories in Poland and abroad. LPP manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in 47 markets worldwide. The company has a chain of over 4000 stores with the total area of over 3 million m2 and distributes the products to 3 continents every year. LPP also plays an important role as it provides employment to nearly 63 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.