Lois Paul & Partners
People at work

CBS Buys CNET

Blog Image Thumbnail If I had 50 cents for every time I hear someone say "trade media is dying," I'd have a nice big chunk of change on my hands. Today's news that CBS is buying CNET is quite the proof point for this trend. I've always viewed CNET as the predominant wire for fast-breaking and quirky technology stories, and my hope is that the former media...

Leveraging Social Media

Arbor Networks, a provider of security and network management solutions for global business networks, used to pride itself on having a robust news pipeline. In fact, the company achieved three successful quarters in 2006 packed with coverage based on product introductions, research, and survey news. However, in early 2007 the company was facing a sparse pipeline with very little news on the horizon...